We decided to go with an illustrative video, showing a character working on the chaos generated by a lot of unorganized assets. After he learns about declutter, the tool organizes his mess.
We went with a flat design to keep it simple, a few textures, and a colorful palette to emphasize the character and the frustrations of a messy project.
The character was completely rigged and animated inside AE using DuIK. The rig uses a lot of controls for the expressions, hair, hands and even the fingers, to make it easier to animate him working.
If you want to try Declutter you can check it here!